What was 'Wrogn' with Virat Kohli's twitter handle?

Many of us saw the mysterious tweets on Virat Kohli's twitter Handle, and wondered what he could have been pointing at.

So, nothing to be mysterious about, it's all a marketing campaign, for the new breakaway Youth Fashion brand named 'Wrogn' which Virat told in a tweet:

So, the #Worgn saga is over. Follow @Staywrogn